[David Friedman also expects the Internet of things smart home appliance industry to be worth $490 billion in 2019, with developed countries accounting for 60% of the market space. ] The Internet of things era is so attractive, as one of the most important components of the Internet of things era, how to break the phenomenon of "isolated island" of smart home? The first financial daily reporter recently interviewed different enterprises in various aspects of the industrial chain, from suppliers and trading platforms of upstream components of smart hardware, manufacturers of smart terminal products, access service providers to third-party cloud platforms, and e-commerce companies with strong cloud platform capabilities, everyone has great expectations to crack the "isolated island" of smart home. But senior industry insiders predict that it will take five years for smart home products to be interconnected. Brand appliances not connected As a supply chain e-commerce platform in China's electronic manufacturing industry ," hard egg "has been promoting the intelligence of household appliances. Wen Dong, assistant president of hard egg, admitted that the communication protocol of intelligent hardware is not unified now, and different cloud platforms have different communication protocols. "Competition is inevitable, new markets will be chaotic, there is no uniform standard ." Wen Dong said, communication interface standards, there are WiFi、 Bluetooth; operating system level, iOS、 Android is two major systems, manufacturers develop two App versions to solve; the larger problem is cloud access, whether Ali, Tencent, JingDong and other Internet companies, or Samsung, Haier, the United States and other manufacturers, their cloud access does not have a unified standard ," you answer me, you can not answer others ". An e-commerce platform related person also bluntly, the pain point of smart home, is that products can not be linked. Ordinary people do not necessarily buy the same brand of home appliances, such as the United States air conditioning, Haier refrigerator, Samsung TV between, they can not connect. Even though major brands can be connected vertically within them, there is a gap between horizontal and other brands. The big e-commerce platform is planning to promote interaction between brands. In fact, whether Ali, JingDong, or Su Ning, Gome, have such an idea. The problem is that manufacturers also have their own concerns, for user data, product use data voice, dare not easily let people. Sun Yingkai, director of Wanhe Research Institute, admitted that companies worry about the confidentiality of their data. "The future, the data is money ah, you will give money to others ?" Therefore, there must be a game process between the cloud platform and manufacturers of large e-commerce, and the powerful manufacturers will also build their own cloud platform. From Wanhe's point of view, product intelligence will go through the following three stages: first ," single product single cloud ", one product docking one cloud, Ali selling products to Ali cloud, JingDong selling products to JingDong cloud ,70%~80% of manufacturers do so; the second stage is "one product cloudy ", a product compatible with different clouds, now there is" smart cloud "such a third party cloud service, but the business cloud level is not very mature, very stable, because the more technical considerations; The third stage of" multi-product one cloud "is the highest level, different brands of products share a cloud platform, then the user experience will be the best. However ," a cloudy one is advancing, more than a cloud is still in the mud !" Third-party cloud access platform The company is based in guangzhou and was founded in 2005. At the start of its business, it was mainly for European and American companies to do software technology services; five years ago, it cut into the ecological chain of Apple peripheral devices. Because there are many electronic enterprises in the Pearl River Delta, products such as sphygmomanometer, bracelet and so on, but they lack the strength of software, so they need partners to help them achieve intelligent hardware. Looking back on the company's growth, huang xixiong, general manager of "witty cloud ", told the first financial daily that the" service platform "after 2012 was only based on the fact that many small and medium-sized electronic enterprises could not afford the cost of software development, so they adopted the charging model of taking commission on product sales. "Some products are less than 100 yuan, sales will have to more than 100,000 to cover development costs, so we have a cloud platform, monitoring product activation, use time and so on ." Naturally, with the growth of apple's ecological chain, the "smart cloud" business also cut into the field of home appliances. As a matter of fact, Apple has released Homekit smart home platform two years ago, and Haier, Midea and so on have become partners. Huang xixiong said that their charging model is divided into two categories, for small enterprises, generally adopt the model of charging platform service fees according to product sales ," smart cloud "to provide one-stop product cloud access and management services in the form of public cloud; for large enterprises, such as Haier, the United States, hope to build their own cloud platform, then" smart cloud "to provide technical support to help them build their own private cloud services, smart home appliances data by these large enterprises themselves. Intelligent hardware has three elements: sensors, cloud access, and server-side smart systems. Big data will be in the cloud in the future, says mr huang. For example, the smart socket is very small, its operation, learning, reserve ability are in the cloud, cloud analysis before telling the socket. For example, temperature, infrared, laser and other sensors, that is, human eyes, ears, nose, collect information, and the cloud is like the brain, gather information after making decisions, and then notify the terminal to adjust. now is the communication agreement of cloud access, different, home appliance enterprise level, there are Haier, Mei, Gree, Hisense, TCL、 Skyworth and other different manufacturers; e-commerce platform level, there are Ali, JingDong, Su Ning and Gome. As the United States open out of the agreement, Haier will not necessarily use; first to Ali's smart products, perhaps JingDong cloud will not access. "Factories have been hard over the past year, and JingDong, Ali, Su Ning, and Gome have all demanded smart appliances by their own standards. This is the value of a neutral third-party cloud access platform. "We have worked with 70~80 communication module vendors to open up the source code, and manufacturers have found that multiple communication module vendors can be reached through the smart cloud ." Mr. huang said that for different e-commerce platform protocols, smart cloud as "translation" role, for example ," we get through with jingdong cloud, i go to fit you ", witty cloud wants to link up different protocol products, let them achieve interconnection. The United States is also emerging as a third-party cloud platform provider, such as the Ella Federation, founded in Silicon Valley. David Friedman, CEO of Ella Logistics, told the newspaper in an interview at the end of 2015 that companies built their own cloud platform with large investment, uncertain returns, using third-party cloud platform services to save money and worry. Apple, Google, Amazon, Samsung are all acquiring the Internet of things platform to implement their own Internet of things strategy. BAT three internet companies are also competitive in china. "Ella and they are not competitive, we are doing enterprise cloud platform, hope to cooperate with them, Amazon, WeChat has worked with us ." He also expects the Internet of things smart home appliance industry to reach $490 billion in 2019, with developed countries accounting for 60% of the market space. At present, Ella has completed B round of financing, the amount of financing reached $20 million; and witty cloud last year also received 200 million financing, become the largest single investment in the domestic Internet of things cloud services industry so far. The Way to Go Although the third party cloud access platform is rising, but after all, Ali, JingDong and other giants are too large, to break the smart home "island" phenomenon, or the major manufacturing, circulation giants "sit down" to promote open cooperation. Wen Dong believes that this requires the guidance of the government, industry associations, at the same time in the process of market integration, and in the global formation of several major alliances, such as 4 G has become two standards. Because if everybody does not cooperate, the user will not have the good experience, to the smart home "does not buy ". As one of the partners of Ali intelligent business, Shanghai Qingke is a supplier of communication modules. Ren Jianhong, vice president of Shanghai Qingke, told the first Financial Daily that the smart home industry was still developing rapidly. In 2015, there were more than 120 smart items on the Ali platform, compared with no more than 10 a year ago, and it is expected that more than 300 smart items on the 2016 double 11 Ali platform will cover all kinds of smart home appliances. "We've served 500 customers ,150 of them last year, and more are expected this year ." According to ren jianhong, the WiFi module in shanghai qingke is embedded with ali's cloud access protocol, so as long as manufacturers assemble the modules into smart products, these smart products can access ali's cloud platform. He revealed that Ali this year will promote the exchange of household appliances between brands. And at present, Shanghai Qingke and Jingdong also have cooperation. Home appliances leading the push is also very strong. All air conditioners will be standardised with WiFi modules after August 2016. In an exclusive interview with the first financial daily late last year, fang hongbo, chairman and president of the group, said hardware, software and cloud systems constituted the smart home system. Midea will release a full range of smart home appliances and Midea's smart home system in 2016 and connect to all external systems. WiFi the cost of the module has dropped rapidly in recent years, from about 100 yuan two years ago, last year to more than 20 yuan, and this year will also fall to more than 10 yuan, or even less than 10 yuan. Therefore, Huang Xixiong believes that the networking function will gradually become the standard of household appliances. Only interconnection will produce value, for example, as soon as the air purifier is turned on, it also drives the air conditioning to start; when the stove is opened, the range hood automatically absorbs oil smoke, and once the depth of the smoke exceeds the standard, the smoke alarm will ring. Lack of openness is the biggest problem now. In Ren Jianhong's view, breaking the idea of "information island" of smart home, one is to continue to promote the intelligence of individual products, as long as online, through big data analysis, can more accurately find the pain point of users through product iteration; the other is to further open and cooperate with the major standard alliances; third, call on more neutral third-party service providers, including intelligent hardware service providers, third-party cloud access service providers, big data analysis application service providers, and so on, together to promote the interconnection between products. Ren Jianhong expects that it will take five years for smart homes to truly realize artificial intelligence and connectivity.